In a significant move, X, previously known as Twitter, has announced a significant reduction in eligibility requirements for its creator payout program. The social network, owned by Elon Musk, aims to empower content creators and enhance user engagement through these strategic changes.
As of late Thursday, X revealed that creators who have amassed 5 million impressions within the last three months will now qualify for ad revenue sharing. This represents a substantial shift from the previous requirement of 15 million impressions. Moreover, creators can now withdraw a minimum of $10, down from the previous threshold of $50.
However, certain prerequisites remain intact. To be eligible for payouts, users must hold verified accounts and maintain a follower count of at least 500. Notably, Elon Musk introduced a stipulation shortly after the announcement, specifying that only impressions from verified accounts will contribute to ad-revenue sharing. Musk emphasized that this measure is vital to prevent manipulation by scammers utilizing bots to artificially inflate view counts.
Although X currently lacks a feature allowing users to track their posts’ “verified views,” the initiative signals a commitment to fostering a transparent and equitable environment for creators.
X’s payout program kicked off with some eligible creators receiving payments in July. The program’s accessibility expanded later in the month to include verified creators worldwide. Elon Musk had previously disclosed that the initial wave of payouts would amount to nearly $5 million.
Despite the positive momentum, X faced a delay in the scheduled payout for July 31 due to an influx of sign-ups, indicating the high demand for the program.
Earlier during the week, X unveiled new sensitivity settings for advertisers, empowering them to select content levels such as “Relaxed,” “Standard,” and “Conservative.” This enhancement, achieved through the collaboration with Integral Ad Science (IAS), enables advertisers to control the type of content displayed alongside their ads. This initiative stems from X’s commitment to offering advertisers a more tailored and controlled experience on the platform.
In a recent “Spaces” conversation, X’s CEO, Linda Yaccarino, revealed that the company is on the verge of achieving a “breakeven” status. This assessment was provided in her first interview after assuming the executive role at the company. Additionally, Yaccarino disclosed that X is actively developing a feature that will enable users to engage in video calls with one another, hinting at the platform’s ongoing innovation and evolution.
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